יום חמישי, 18 באוגוסט 2016

Design Thinking for designing Values: Values Design methodology


Design Thinking methodology is a problem-solving protocol that any business or profession can employ to achieve extraordinary results.
As a process of problem solving and creating an environment of innovation, design thinking is gaining much popularity.
But can we use this methodology to design our organization values?

Nir Golan, Educational & Leadership expert, combined the Design Thinking methodology with the term Compassion in order to develop a tool which helps organizations to define and assimilate their values to become Habitual Vision: an organization culture that has ongoing routines for supporting the values.
Compassion is having the quality of “feeling-with” and deep empathy.
Compassion can also be a moral compass. In a much larger sense, compassion provides the moral compass to do the right thing which has values: a moral guide lines or principles. These professional or social values are a part of the organization vision.
Compassion is a feeling of deep sympathy accompanied by a strong desire to alleviate the suffering, find a solution. Compassion comes from Medieval Latin passiōn- (stem of passiō) and a variant of preposition cum- with.
When you sympathize with someone, you have compassion for that person, but you don’t necessarily feel her feelings.

Design thinking steps combined with Compassion in order to design organization values:

1. Understand the problem:
Get an initial understanding of the problem. Doing it right is perhaps the most important of all the steps. Compassion is taken a step further, where a person feels empathy and then a desire to help alleviate the suffering/ need of the other person. Another way to say it is defining the right problem to solve. Participation usually involves immersion and the intense cross examination of the filters that have been employed in defining a problem. In design thinking, observation takes center stage. Observation can discern what people really do as opposed to what you are told that they do. Observe users, visit them in their (work) environment, and observe physical spaces and places. The emphasis here is on action i.e. wanting to help. Having compassion for another requires one to put the other person first, imagine what the person is going through, and then consider ways in which to help the person feel better and cope.


2. Interpret the results into Value:
Interpret the empirical findings. Focus on human values and needs. Have empathy for the people, solicit user feedback, and use it in their designs. Compassion is taken a step further, where a person feels empathy and then a desire to help alleviate the suffering of the other person. Turn the compassion into values which can define as Professional Values or Moral Values.

3. Generate ideas (Ideate):
Engage in brainstorming sessions to generate as many ideas as possible (expand the solution space) for ongoing routines that can support the values. These routines should be defined in behavioral terms and present the value in its best way.

 4. Prototype, experiment:
Build prototypes of the routines and share them with other people (narrow down the solution space again, experimental phase).
The prototype should include all the steps to assimilate the routine into Habitual vision.

5. Test, implement, and improve:
Test, implement, and refine the routine (narrow down the solution space again; solution-driven phase). Always remember to go back to the original value, that has being defined in step two, reshape it and make sure that the out coming routine has a clear connection and supports it.

When you sympathize with someone, you have compassion for that person, but you don’t necessarily feel her feelings. It helps you to understand the problem, and generate the values. Compassion is strongly linked to the principle of diversity. Collaborate with people from various backgrounds and respects their viewpoints; enable “breakthrough insights and solutions to emerge from the diversity”. With compassion as a component of design thinking, we are bound to encourage values that alleviate pain in a macro global context. These values will help humanity in general, as opposed to only an individual or a group.


תגובה 1:

  1. Your blog has given me that thing which I never expect to get from all over the websites. Nice post guys!

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